WHITEPAPERS & ARTICLES by Roberto Mighty*

Article: Nonprofits Should Add Web Video to Their Toolbox

Summary: Web video campaigns have become an indispensable tool for fundraising, public information, retention and community building. Nonprofits are not utilizing this affordable communications option nearly enough. Mission statements are insufficient. Your nonprofit must develop a narrative that appeals to donors and funders on an emotional level. Successful web videos translate this emotional narrative into a series of brief, powerful video messages. Use the video production process to build community among donors, funders and board members. Mindfully utilize free distribution offered by services like YouTube. Track campaign metrics in order to manage your efforts. (Published in Mass Nonprofit 'zine)

Article: David Vs. Goliath: Sci-Tech Companies must use web video

Summary: Your most effective web videos use your elevator pitch and company information as a point of departure to develop your narrative elements. A good Producer will help you translate those narrative elements into cinematic elements. Your video should tell your story compellingly in a brief time. A strategic video distribution campaign will get your video to your intended audience. Tracking, metrics, analysis and followup will help maximize your campaign's effectiveness.

Whitepaper: How to Get Into Webcasting

Summary: Webcasting is the hottest new service for venues to offer their convention and meeting clients. This Whitepaper defines webcasting; describes what resources you need to offer this service; and offers quality solutions for cost effective ways of meeting this market need on an as-needed basis.

Whitepaper: How Meeting Venues Can Get Into Webcasting

*Roberto Mighty, Founder/Producer at Celestial Media and Adjunct Professor at Emerson College, has been writing and producing television, video and new media for over 20 years.