NEW MIDLIFE DATING REALITY SHOW BEATS 'FRIENDS' IN RATINGS

"PossLTR," the first reality TV show about midlife dating, beat out "Wheel of Fortune," "Friends", and "Entertainment Tonight" when the single-market pilot hit the airwaves Saturday, March 26 at 7 p.m. on WCVB-TV Channel Five, Boston's ABC affiliate.

The half-hour show, which matched two divorced singles, Lauren and Jeff, and sent them on an all-expenses-paid blind date in Boston, received outstanding ratings and drew a slightly larger male than female audience in the critical 18-to-49 viewing demographic.

The show also included advice and commentary from relationship experts who discussed the match, and the do's and don'ts of dating for those 35 and older. Jeff and Lauren are also parents, adding to the high stakes for dating singles who also juggle parental and other midlife responsibilities.

An active hour-long Live Web Chat after the show proved to Executive Producer Roberto Mighty that not only does "PossLTR" (personals jargon for "possible longterm relationship") entertain, but it is also television programming the public needs and wants.

Most experts agree that up to 50% of US marriages end in divorce, with the rate for second marriages even higher. PossLTR staff notes that the program has the potential to touch the majority of households in America.

"Key parts of the next several episodes of 'PossLTR' are already in the can," Mighty said. "we're ready to get green lighted at this point."
His production company, Celestial Media Inc., is looking for sponsorship for the full "PossLTR" series. Mighty is confident "PossLTR" is what the national networks need and want, given the soaring ratings
score.

Mighty has been producing prime-time network-affiliate TV programming for more than 10 years. His other programs include "This Amazing House," "Food New England," and "SoundChek!" -- all lifestyle shows. "PossLTR " is the first TV reality program about midlife dating, including dating after divorce, and has been three years in development. Celstial Media Inc. is based in the Greater Boston area. -------------------------------

PossLTR--Dating After Divorce, is an exciting new reality television program filmed entirely in the Greater Boston/New England area. Don't miss the prime time Special broadcast on Saturday, March 26th at 7:00pm on WCVB-TV Channel 5, Bostonπs ABC network-affiliate station. Stay tuned for information about additional broadcast, cable and web streaming versions of PossLTR after our March debut.

The title, "PossLTR", comes from personals ads that are in newspapers and online. In date-speak, "possltr" means possible long term relationship.

In the premier broadcast of PossLTR two divorced single parents get free makeovers, and then go on a marathon all-expenses paid fantasy blind date, with locations all around Boston. Friends, family, co-workers and dating experts weigh in with their opinions about our daters. Will love ensue? Will conflicts arise? What about the children? Tune in to find out!

A NEW KIND OF SERIES
According to Roberto Mighty, creator of the series, "possLTR is different from other dating shows. The "newly single" have issues around dating that never -married's cannot yet imagine, like "Should I hide the fact that I'm dating from my children?" "Am I still attractive to members of the opposite sex?" "How do I find time to meet people in between going to PTA meetings, taking care of my home, and caring for my aging parents?" "What about sex? I haven't been with anyone besides my former spouse for years. Will I be able to satisfy someone else?"

PossLTR--Dating after Divorce, is the newest reality television program from Executive Producer Roberto Mighty, creator and producer of This Amazing House (ABC/WCVB-TV Channel 5, 2002/2004); Food New England (ABC/WCVB Channel 5, 1996-2000, featuring Natalie Jacobson, Todd English, and Ming Tsai); and SoundChek!, featuring Letters To Cleo and Ed O.G. and Da Bulldogs. (Tribune Broadcasting/WLVI-TV Channel 56, 1994). MORE.